YAB Members with Retro Bill in Orlando, Florida.
Top: Jacqueline Ho, Marlon Sanders MS. Middle: Kobe Blackwell – AZ, Tori Streater – TX, Annessa Masterson – OK, Spencer Flanders – NV.
Middle: Mistie Bell-Renfro, Brighton Turner – NM, Megan Kirchoff – MO, Gabe Nummer – AK, Frank Pegueros.
Bottom: Lauren Etzkorn – IL, Bill Russ, Caitlin Walker – VA, Maggie Engnes – WI, Hattie Powers – AR
Recently 12 select members of our D.A.R.E. Youth Advocacy Board participated in creating a public service announce (PSA) video to promote D.A.R.E. myPlaybook High School Curriculum.
All 12 YAB members were invited to Orlando, Florida for a workshop on June 6-9, 2016, hosted by D.A.R.E. America’s CEO, Frank Pegueros, Director of Project Development, Mistie Bell-Renfro and Jacqueline Ho, Youth Advocacy Board Coordinator.
Special guest presenter, Bill Russ, also known as RETRO Bill was invited to work with and advise our YABs on how to best create their PSA video.
The goal for each YABs PSA is to advocate to a specific target audience why having myPlaybook High School Curriculum in their community or school would be beneficial. They were given access to myPlaybook curriculum and encouraged to use their own creativity and personality to make their video shine!
myPlaybook High School Curriculum was created through an alliance with D.A.R.E. America, Prevention Strategies, LLC, an official affiliate of the University of NC, Greensboro, and REAL Prevention. The curriculum is taught by specifically trained D.A.R.E. officers and is a web-assisted base curriculum.
On the first day of workshops, YABs were broken up into groups of 3-4 where they spent time working with each other to develop and refine their outlines.
Bill Russ, an award winning creator and director of nationally distributed infomercial professional, joined us after lunch to get to know each Youth Advocacy Board member and further develop each YABs outline, instructing them on the best way to grab and attract attention in a short amount of time. He continued to work with them the second day to assist in transforming their outline into a “professional” 60 second script.
Each video concept presented by a YAB was different and unique in their own particular way. We had concepts varying from “winning”, focusing on statistics, and showing audience the results of different paths. Some members ended up developing a whole new concept for their video, while other members stuck to their original ideas. Each YAB were encouraged to think outside the box and bring forth their passion and let it show in their videos.
After a hard days of work, what better way to wind down than to explore Disney World’s Magic Kingdom Park! An adventure to the Happiest place on Earth encouraged team bonding between each state’s Youth Advocacy Board members!
Members were invited to attend and represent their PSA videos at our D.A.R.E. International Training Conference in Atlanta, GA on July 19-21 where we will feature the top 3 videos!
Congratulations on a job well done! We encourage all Youth Advocacy Board members to participate in any upcoming projects.
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